About Us

About Us – Abu Garcia

For over a century, Abu Garcia has been synonymous with precision, innovation, and craftsmanship in the fishing world. Founded in 1921 in the small Swedish town of Svängsta as AB Urfabriken—originally a watch and timer manufacturer—the company shifted its focus during the 1940s to designing and producing high-quality fishing reels.

In 1952, Abu Garcia revolutionized the industry with the launch of the legendary Ambassadeur® reel, setting a new standard for performance and durability. Over the decades, the brand continued to innovate with iconic series such as Cardinal®, Revo®, and Veritas®, earning the trust of anglers around the globe.

The name “Abu Garcia” was born from the partnership between AB Urfabriken and its U.S. distributor, Garcia Corporation, blending Swedish engineering excellence with American market reach.

Today, Abu Garcia remains dedicated to helping anglers fish farther, smoother, and lighter—combining cutting-edge technology with a proud heritage of craftsmanship. Whether you’re chasing your first catch or breaking world records, Abu Garcia delivers the tools you can rely on, trip after trip.

Heritage Location: Svängsta, Sweden
Global Headquarters: Columbia, South Carolina, USA